Literature: Understanding the Basics of SEM and SEO Keywords


Every single day, more and more literature is being written for digital marketing, particularly on the subject of SEM and SEO. In this post, Click Vision shares with you a simple explanation about SEM, SEO, and how it could help just about any business based online.

What is SEM (Search Engine Marketing)?

Search Engine Marketing (SEM) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. This includes both organic search results and paid advertising. While a website may be considered for inclusion in an organic search engine result, it is the responsibility of the company running the search engine to decide whether or not the website qualifies.

Studies show that over 63% of consumers are likely to trust a brand more if they see positive customer reviews from other consumers on review sites like Yelp and TripAdvisor. This doesn’t just apply to online reviews, but to customer feedback as well.TripAdvisor currently has over 80 million reviews from more than 150 countries and it is the world’s leading travel review site. Each day, TripAdvisor adds about 1 million new reviews. When TripAdvisor first launched in 2000, there were just a few hundred thousand hotels listed on the site.

What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is the process of affecting the visibility of a website or web page in search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Some refer to SEO as “search engine optimization” because its goal is to optimize search engine rankings.

The primary purpose of SEO is to drive traffic to a website or web page. This can be done through the use of techniques that improve the relevance and timeliness of search engine results. Common techniques used in SEO include content creation, site architecture, promotion, and social media marketing.SEO may target different audiences with different messages. For example, it has been used to raise brand awareness in businesses and political campaigns.

Lead Generation. The primary function of any marketing strategy is lead generation in some form or another. Lead generation falls under the process of “seeding” the marketplace with email addresses, phone numbers, and other contact points for future marketing efforts.

Read also: Stategies to Improve Creative Writing

What Makes a Search Engine Optimized Blog Different from Others?

Search engine optimization is the process of improving the visibility of a website or a web page in search engines via organic or paid search results. The higher ranked a site appears in the search results list, the more visitors it will receive from users who are not looking for anything specific.

A blog is an online journal that contains articles on a specific topic. Blogs have changed over time to include social media integration, multimedia content including video and podcasts, as well as live events.

The purpose of SEO is to increase website traffic, improve search engine ranking, and generate more web leads. Search engine optimization is generally broken down into white hat SEO and black hat SEO. White hat methods focus on creating quality content that is readable, relevant, and authentic. Black hat methods focus on manipulating a website’s source code for the purpose of increasing rankings at the expense of search engine optimization.

Search engines like Bing, Google, and Yahoo! use algorithms to determine the ranking of websites in their results pages. These algorithms are able to distinguish between “good” quality content (original and relevant) and spam (expired or low-quality content). This is done by counting the number of links from other websites pointing to a website.